THE CREATIVE DIRECTOR METHOD

Stop using AI like a tool.

The free 4-move method for directing AI like your most talented employee. One page. 90 seconds. No fluff.

Your AI output isn't flat because of the AI.

It's flat because it was prompted instead of directed. A question in, a generic answer out, and another tab quietly closed while you think "this isn't for me."

Here's the thing: it is for you. More than for almost anyone.

The people getting exceptional work from AI aren't more technical than you. They brief better.

And if you've spent a career writing briefs, developing talent, and sending first drafts back with "good, but not there yet," you already have the exact skill AI rewards. Nobody taught you the operating system, that's all.

​

The one-pager gives you the four moves: brief it, onboard it, pressure-test it, promote it. The same way you'd grow any talented new hire into someone you trust with real work.

Hi, I'm Colleen Cooney.

I'm a brand strategist, not an AI engineer. For 20 years I've directed work for global brands you know by name, including Kraft, Bosch, Abbott, and Boston Scientific. My job has always been the same: take talented resources, give them clear direction and a high bar, and ship work that exceeds expectations.

​

AI turned out to respond to exactly the same thing. That's the method. It fits on one page, and it's yours free.

Own it.

The Creative Director Method logo lockup · Privacy policy · Contact